About Beteaya Tea

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About Beteaya Tea

Beteaya – From the Heart of Moran, Assam to your Cup

BETEAYA is a farm-to-cup Assam tea brand founded by Bhumika, Nandita, and Kritika—third-generation tea growers from Moran, Assam. Inspired by the word Betiyan (daughters), BETEAYA is more than a tea brand; it is a tribute to family legacy, authenticity, and the women carrying it forward. Having grown up amidst the tea gardens, the sisters witnessed firsthand how premium Assam tea was often sold through auctions, blended with lower-grade leaves, and marketed under different brands, losing the true character of the tea along the way. Determined to change this, they created BETEAYA to bring pure, unblended Assam tea directly from their family estate to tea lovers.

What Sets Beteaya Tea Apart?

Unlike many tea brands that source and blend teas from multiple gardens, BETEAYA controls every step of the journey. Every Beteaya tea leaf is grown in their family-owned tea estate, carefully processed in their own factory, and packed fresh before reaching your cup—without auctions, brokers, wholesalers, or unnecessary middlemen. This direct estate-to-home approach preserves the freshness, flavour, and integrity of every harvest, ensuring that cu omers experience Assam tea exactly as it was meant to be enjoyed.

The result is tea that truly reflects the terroir of Assam—rich, malty, aromatic, and full of character. Whether it's their premium orthodox whole-leaf teas with their golden liquor and lingering finish or their robust CTC teas that brew into a deep reddish-brown cup perfect for milk tea, every batch remains pure and unblended, allowing the natural flavours of the estate to shine through.

At its heart, BETEAYA is a story of heritage, transparency, and craftsmanship. With over 25 years of family tea-growing experience, the brand proudly reconnects tea lovers with authentic Assam tea while ensuring that the people who grow the tea are the same people who bring it to your table. Every cup is a celebration of family, honesty, and the timeless art of tea making — from their hands to yours.

Why Choose STG?

Recipe Step 1:

Farm To Cup

Recipe Step 2:

Estate Fresh Tea

Recipe Step 3:

Zero Middlemen

Recipe Step 4:

Three Sisters Family Legacy

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Beteaya Tea Collection

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Beteaya Classic Chai Tea Canister
Beteaya Classic Chai Tea Canister
Beteaya Classic Chai Tea Package
Beteaya Classic Chai Assam Leaf Tea
Beteaya Classic Chai Tea Canister
Beteaya Classic Chai Tea Package

BETEAYA Classic Chai — Assam Black Tea for Everyday Kick‑Start

From ₹ 250.00
Beteaya Green Tea Canister 50g
 
Beteaya Green Tea Canister 50g
Beteaya Assam Green Tea

BETEAYA Assam Green Tea with Light, Grassy Sweetness

₹ 299.00
Beteaya Black Tea Canister 50g
 
Beteaya Black Tea Canister 50g
Beteaya Assam Orthodox Black Tea

BETEAYA Assam Orthodox Second Flush Black Tea with Golden Tips and Malty Amber Depth

₹ 299.00
Beteaya Oolong Tea
 
Beteaya Oolong Tea
Beteaya Amber Oolong Tea

BETEAYA Assam Amber Oolong Tea — Semi‑Oxidised with Orchid‑Like Floral and Smooth Toasty Layers

₹ 349.00
Beteaya Rose Infusion Tea Canister
 
Beteaya Rose Infusion Tea Canister
BETEAYA Rose Herbal Infusion

BETEAYA Caffeine‑Free Rose Herbal Infusion with Vitamin C Richness

₹ 299.00
Beteaya Butterfly Blue Pea
 
Beteaya Butterfly Blue Pea
BETEAYA Butterfly Blue Pea Infusion

BETEAYA Butterfly Blue Pea Infusion — Caffeine‑Free with Earthy Floral Notes

₹ 299.00
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FAQ’s

What makes BETEAYA different from other tea brands?

Unlike most tea brands that purchase and blend teas from multiple sources, BETEAYA grows every tea on its own family estate in Moran, Assam. The teas are processed in their own factory and shipped directly to customers without auctions, brokers, or middlemen.

Who founded BETEAYA?

BETEAYA was founded by Bhumika, Nandita, and Kritika, third-generation tea growers from Assam who created the brand to share authentic, estate-fresh Assam tea directly with tea lovers.

Why is the brand called BETEAYA?

The name BETEAYA is inspired by the Hindi word "Betiyan" (daughters), celebrating the founders and the family legacy they proudly carry forward. It reflects the values of heritage, authenticity, and women-led entrepreneurship.

What types of tea does BETEAYA offer?

BETEAYA offers premium Assam teas, including Orthodox Whole Leaf Tea and CTC Tea, all grown, processed, and packed on their family estate to preserve freshness and authentic flavour.

Does BETEAYA blend its teas?

No. BETEAYA follows a strict unblended, single-estate philosophy. Every tea comes exclusively from their family-owned tea garden, allowing the true taste and character of Assam to shine through without mixing lower-grade leaves.

What does BETEAYA's farm-to-cup promise mean?

Farm-to-cup means every step—from cultivating the tea bushes and processing the leaves to packing and shipping—is managed by BETEAYA on their own estate. This ensures exceptional freshness, complete traceability, and a genuine Assam tea experience in every cup.

Discover The Perfect Beteaya Tea

BETEAYA is a premium farm-to-cup Assam tea brand founded by three sisters from Moran, Assam. Shop authentic unblended Assam Orthodox Tea, CTC Tea, and whole-leaf teas grown, processed, and packed at the family estate. With no auctions, no middlemen, and no blending, BETEAYA delivers the true taste of fresh Assam tea directly from the garden to your cup.