- Commitment to Quality & Organic Craftsmanship
At STG, every tea is a testament to artisanal excellence and traditional wisdom. The collective specializes in teas crafted meticulously by hand, ensuring exceptional quality in each sip. Their dedication to organic farming practices not only produces teas free from harmful chemicals but also preserves the medicinal benefits and distinctive flavors that define authentic tea drinking. This aligns well with everything found in our Organic Teas Collection. - Reviving Ancient Traditions: The Tale of Singpho Roasted Tea
The inspiration behind STG's teas draws deeply from India’s indigenous tea heritage—particularly from the Singpho tribe. This tribal community, spread across northeast India, Myanmar, and China, is believed to be among India's first tea drinkers. STG continues their legacy by preserving the Singphos' ancient tea-making method—roasting tea leaves, sun-drying, and smoking them inside bamboo tubes. The result is a uniquely robust, golden-orange tea celebrated for its rich taste and medicinal qualities, enjoyed traditionally without milk or sugar. - Region & Heritage
From terroirs like Darjeeling and Assam to the misty Northeastern hills, STG teas reflect the environment, culture, and traditions of their origin. The tea gardens such as Gopaldhara and Namring contribute unique flavor profiles and craft by virtue of altitude, rainfall, and elevation.
A Vision Led by Passionate Leaders
- Neil Law (Founder) : Neil's passion for tea and his commitment to small tea growers led to the creation of STG. His vision was clear: establish a premium brand highlighting the uniqueness of artisanal teas crafted by small growers. Neil has creatively merged his passion for tea with his love for golf, introducing the innovative concept "Tea and Tee" - an experience combining elegance, sophistication, and cultural richness,inviting consumers to savor more than just a drink.
- Anindya Sen Gupta (Co-Founder) : Anindya’s journey from senior multinational corporate roles to entrepreneurship with STG exemplifies his adventurous spirit and passion for tea. Driven by a desire to connect tea lovers worldwide with extraordinary flavors, he combines global experience with a profound love for nature, aiming to make high-quality artisanal tea accessible to enthusiasts everywhere.
- Debasish (Co-Founder) : Debasish brings strategic insight and operational strength to STG, helping build a robust platform that connects growers directly with global tea consumers. His dedication supports STG's mission to ensure growers receive recognition, respect, and fair economic returns for their exceptional tea crafts.
- Sonam (Tea Master) : Sonam Lama, STG’s Tea Master from Darjeeling, embodies a deep spiritual and philosophical approach to tea-making. Raised amidst the tea gardens, Sonam has dedicated his life to mastering the subtle art of tea craftsmanship. His method honors nature, allowing the natural elements to guide the tea-making process, resulting in teas that beautifully reflect their origin and environment.
Sustainable and Ethical Commitment : STG actively supports small tea growers through sustainable initiatives, garden tours, and eco-stay experiences. These efforts enhance economic prospects and visibility for growers, ensuring they achieve self-sufficiency. Ethical practices and sustainability are fundamental to STG's approach, contributing to the well-being of communities and preserving the rich biodiversity of India's tea-growing regions.
Connecting Tea Enthusiasts Worldwide : Through a powerful blend of storytelling, digital engagement, and direct-to-consumer sales, STG connects small tea growers directly with global tea enthusiasts. This commitment to transparency and traceability allows consumers to experience not just exceptional teas, but also the compelling stories and cultures behind each cup.