Welcome to The Secret of Tea (“we”, “us”, or “our”). We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website and use our services. By accessing or using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

• Personal Information: When you interact with our website, register an account, or make a purchase, we may collect personal information such as your name, email address, phone number, mailing address, and payment details. This information is used solely for processing your orders, providing customer service, and improving your experience.
• Non-Personal Information: We automatically gather non-personal data such as your IP address, browser type, device information, and usage statistics (e.g., pages visited, time spent on our site). This data helps us understand trends and improve our services.
• Cookies and Similar Technologies: We use cookies and tracking technologies to enhance your browsing experience, personalize content, and analyze site traffic. You may control or disable cookies through your browser settings, though this may affect website functionality.

2. How We Use Your Information

    We use the information we collect for the following purposes:

• To Provide and Improve Services: Process orders, manage your account, and customize your user experience.
• To Communicate with You: Send you updates, newsletters, marketing communications, and respond to inquiries.
• To Analyze and Enhance Our Website: Monitor usage, troubleshoot issues, and optimize content.
• To Comply with Legal Obligations: Ensure compliance with applicable laws and regulations.

3. Data Security

We implement appropriate technical and organizational measures to safeguard your personal information against unauthorized access, alteration, disclosure, or destruction. While we strive to protect your data, no security system is impenetrable, and we cannot guarantee absolute security.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. When no longer needed, we will securely delete or anonymize your data.

5. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access and Correction: Request access to, or correction of, your personal information.
• Deletion: Request that we delete your data, subject to legal obligations.
• Opt-Out: Unsubscribe from marketing communications at any time by following the instructions provided in our emails.
• Data Portability: Request that we provide your data in a structured, commonly used format.

To exercise these rights or for anyquestions regarding your personal information, please contact us using thedetails below.

6. Updates to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date. We encourage you to review our Privacy Policy regularly to stay informed about how we protect your information.

7. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at customersupport@thesecretoftea.com or by filling the Contact Us form. By using our website, you agree to the collection and use of your information as described in this Privacy Policy.