Founded in 2015 by Rajeev Baid, ChaiChun is a premium Indian tea brand and tea house based in Siliguri, West Bengal, strategically located near some of the country's most celebrated tea-producing regions.
With its philosophy of "Pick Your Perfect Tea," ChaiChun offers everything from garden-fresh single-estate teas and seasonal harvests to rare artisanal teas, handcrafted blends and luxury tea gifting collections.
Its ambition is simple: to make India's exceptional teas easier to experience, understand and appreciate.
From Siliguri, the Gateway to India's Tea Country
There could hardly be a more fitting home for ChaiChun than Siliguri.
Situated close to the renowned tea-growing landscapes of Darjeeling and the Dooars, Siliguri has long been an important centre for India's tea trade. Tea gardens, growers, manufacturers and traders form an integral part of the region's identity.
It is within this environment that ChaiChun began its journey.
Founder Rajeev Baid's experience in the tea industry began at the grassroots level, developing into a deep understanding of tea cultivation, manufacturing, sourcing and the people behind the leaves.
His vision was to create a tea house where customers could explore India's diverse tea origins, understand the character of different teas and find varieties that suited their individual preferences.
Since 2015, that vision has shaped ChaiChun into a brand dedicated to premium Indian teas, tea education, craftsmanship and discovery.
A Collection That Travels Across India's Tea Regions
Every tea-growing region has its own character, influenced by climate, altitude, soil, rainfall and the skills of the people who cultivate and process the leaves. ChaiChun celebrates these differences through teas sourced from some of India's most respected tea-producing regions.
Darjeeling Tea: Celebrated for its delicate aromas, floral notes and distinctive seasonal character. From the freshness of First Flush to the richer complexity of Second Flush, Darjeeling offers a remarkable range of experiences.
Assam Tea: Known for its bold, malty flavours, briskness and full-bodied liquor. Assam teas are especially popular among drinkers who appreciate a strong, satisfying brew.
Nilgiri Tea: Grown in the hills of southern India, Nilgiri teas are appreciated for their fragrant character, bright liquor and smooth, refreshing taste.
Sikkim Tea: Produced in the Himalayan landscape of Sikkim, these teas are valued for their distinctive aromas, delicate character and mountain-grown origins.
By bringing these regions together, ChaiChun allows tea enthusiasts to experience the diversity of Indian single-origin teas, orthodox teas and speciality tea collections without limiting themselves to one style or origin.
From Single-Estate Teas to Rare Artisan Selections
For serious tea enthusiasts, the origin of a tea is often as interesting as its flavour. ChaiChun's collection includes single-estate teas, seasonal flushes and rare artisan teas, selected to showcase the distinctive qualities of their growing regions. A tea harvested during spring can differ considerably from one produced later in the season. Changes in weather, leaf growth and processing techniques can influence its aroma, liquor, body and taste. ChaiChun embraces this seasonal diversity.
Its catalogue evolves with the harvests, allowing customers to explore different teas as they become available. The brand's sourcing team travels across India's tea-producing regions, meeting growers, visiting estates and selecting teas that reflect the character of their origins. This approach makes ChaiChun particularly appealing to consumers looking for premium Darjeeling First Flush tea, Assam orthodox tea, speciality loose-leaf tea and rare Indian teas.
The Art of Blending ā Where Creativity Meets Tea Expertise
While ChaiChun celebrates traditional estate teas, it also believes that tea offers endless possibilities for experimentation. Its in-house blends combine premium tea leaves with botanicals, herbs and fruits, creating new flavour experiences while retaining the character of the underlying tea. These blends are developed by experienced tea professionals and master blenders who understand how different ingredients interact.
The objective is not simply to introduce unusual flavours, but to create teas with a pleasing balance of aroma, taste and character. From familiar tea traditions to contemporary botanical combinations, ChaiChun's handcrafted blends reflect the changing preferences of modern tea drinkers. For those interested in flavoured tea, herbal tea blends, botanical infusions and speciality blended teas, ChaiChun offers another dimension of tea exploration.
Backed by the Tea Manufacturing Expertise of Evergreen Group
One of ChaiChun's significant strengths is its connection to the Evergreen Group, an established Indian tea manufacturing company based in West Bengal. vergreen has extensive experience in tea production and operates manufacturing facilities that process millions of kilograms of tea annually. his manufacturing background provides ChaiChun with access to established industry knowledge and expertise across tea sourcing, processing, blending and distribution.
Italso helps the brand maintain oversight of important quality parameters throughout the journey from tea garden to finished product. For ChaiChun, the combination of manufacturing experience and a carefully curated retail collection creates a foundation built on tea knowledge, consistency and quality.
Quality That Begins with the Leaf
Selecting a good tea requires more than recognising a famous garden or region. The appearance of the dry leaves, their aroma, the colour of the brewed liquor and the flavour in the cup all contribute to the evaluation of a tea. ChaiChun works with experienced tea professionals who assess these characteristics while selecting teas for its collection.
The brand places emphasis on freshness, authentic sourcing and careful handling, ensuring that the qualities of each tea are preserved through blending, packaging and presentation. Whether the tea is a delicate Darjeeling selection or a robust Assam variety, the intention is to allow its distinctive character to come through in the cup.
Luxury Tea Gifting and Boutique Tea Experiences
ChaiChun's appreciation of tea extends beyond loose leaves and blends. The brand also offers curated tea gifting collections and boutique tea experiences, bringing together fine teas with thoughtful presentation. Premium tea makes a distinctive gift because it offers an experience that can be enjoyed long after the occasion has passed.
Whether for personal celebrations, festive gifting, corporate occasions or introducing someone to Indian speciality teas, ChaiChun's gifting collections reflect the brand's emphasis on quality and presentation. Its boutique tea-house approach also encourages people to explore tea more closely, compare different varieties and develop a better understanding of what they enjoy.
This makes ChaiChun a destination for both luxury tea gifting in India and premium tea discovery.
Preserving Indian Tea Heritage for a New Generation
India's tea industry is built on generations of cultivation, manufacturing knowledge and regional traditions. ChaiChun sees value in sharing these stories with a wider audience. By working with tea growers, sourcing from established tea regions and introducing customers to different styles of tea, the brand contributes to a deeper appreciation of Indian tea craftsmanship.
Its focus on tea education and discovery is especially relevant as more consumers begin exploring beyond familiar everyday tea varieties. A first-time tea enthusiast might begin with a classic Assam brew. Another may be drawn to the delicate character of Darjeeling or the fragrance of a botanical blend.
ChaiChun creates space for both. Pick Your Perfect Tea
With thousands of tea experiences waiting to be explored across India's gardens and growing regions, finding a favourite can be an enjoyable journey. ChaiChun brings together regional authenticity, tea manufacturing expertise, seasonal sourcing, master blending and premium presentation to make that journey accessible.
From a carefully selected single-estate tea to an inventive botanical blend or a thoughtfully presented tea gift, every offering reflects the brand's enthusiasm for India's tea culture. For tea lovers searching for premium Indian tea brands, luxury loose-leaf tea, Darjeeling tea, Assam tea, Nilgiri tea, Sikkim tea, speciality tea blends and premium tea gifts, ChaiChun offers a collection shaped by experience and curiosity.
ChaiChun Pick Your Perfect Tea.
